This chapter provides a constructivist approach to marketing education to tackle challenges such as globalization, digitalization, and rising consumer expectations by promoting knowledge, skills, and attitudes of commitment to learning. It emphasizes the need for marketing professionals to possess skills beyond theoretical knowledge, divided into five main categories: analytical and decision-making, interpersonal, communication, creativity, resilience, and digital skills. Ultimately, the chapter highlights that the success of marketing education not only relies on course content and teachers' expertise but also on the collaborative relationship between students and instructors.