ATTITUDE ON DIGITAL PAYMENT AND ONLINE BUYING DECISION OF YOUNG PROFESSIONALS
By: Test user
Category: Under Graduate Theses
Field: Business Management
This descriptive-correlational study aimed to explore the relationship between the attitudes toward digital payment systems and the online buying decisions of young professionals. Using a modified checklist questionnaire for data collection from 104 young professional respondents, the study found that the overall attitude toward digital payment was positive across various classifications such as sex, monthly income, and field of profession, with a significant association between digital payment attitudes and online buying behaviors. However, there was no significant difference in attitudes based on sex, monthly income, field of profession, or buying frequency, although differences in likelihood to buy online arose based on these classifications.
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