Abagathan,MailaMaeB.,Aldava,DalynP.,Barana,RonalynA.,Barredo,IreneP.,Baylon,LykaJ.,Borres,MeryJoyL.,Bocala,LorieG.,Labajo,IvyRoseB..Lechice.LynroneD.,Marcelo,RonelynB.,Parillo,HonanahMayV..Rapada,HazelFaithL.,"CONSUMER'SADAVERTISINGEXPOSUREANDPURCHACEBEHAVIORONSHAMPOOINESTANCIA,ILOILO".AnundergraduateResearchPaperforthedegreeBachelorofScienceinBusinessAdministration.NorthernIloiloPolytechnicStateCollege,Estancia. Iloilo,March2017. ABSTRACTThisdescriptivestudysoughttodeterminetheconsumersadvertisingexposureandpurchasebehavioronshampooinEstancia,Iloilo.Therespondentswere120consumersinEstancia,Iloilowhowerechosenthroughconveniencesampling.Theinstrumentusedtogatherthedatawasaresearchermadeinstrument.Thedatawereutilizedthroughpercentage,mean,t-test,one-wayANOVAandPearson'sr.Thefindingsrevealedthatwhentakenasawholeandwhenclassifiedtosex,ageandstatusofemploymentconsumersofshampoowereexposedtoshampooadvertisementswhiletheirpurchasebehaviorswasnon-habitual.Therewasnosignificantdifferenceintheadvertisingexposureofconsumersofshampoowhenclassifiedastosex,ageandstatusofemployment. Therewasnosignificantdifferenceinthepurchasebehaviorsofconsumersofshampoowhenclassifiedastosex,ageandstatusofemployment.Therewasasignificantrelationshipintheconsumersadvertisingexposureandpurchasebehavioronshampoowhentheywereclassifiedastosex,ageandstatusofemployment.