This descriptive correlational study explored the factors influencing impulsive buying behavior among 344 female consumers in Estancia, Iloilo, using a modified questionnaire that was validated and tested for reliability. Analysis revealed that planned impulse buying behavior was predominant, but pure reminder, suggested, and planned types of impulse buying were consistently observed among the participants across different demographics such as age, marital status, and net monthly income. Key factors influencing impulsive buying included in-store browsing, location, salesperson interactions, and promotional strategies, with a significant relationship found between these factors and impulsive buying behavior.