The study explores the acceptance of the "Pasalubong" concept through a Rice Cake Pasalubong Center in Estancia, a second-class municipality in Iloilo, Philippines with a population of 48,546 as per the 2015 census. The initiative aims to assess the impact of rice cake as a market offering in this locality, highlighting Estancia's potential as a consumer base due to its population density and positioning within Iloilo Province. The proposed Rice Cake Pasalubong Center is designed to provide delicious and healthy rice cake snacks for those who enjoy such products.