CUSTOMER SATISFACTION AND LOYALTY ON SMALL EATERIES
By: Test user
Category: Under Graduate Theses
Field: Business Management
This descriptive research focused on customer satisfaction and loyalty among 110 local customers of small eateries in Estancia, Iloilo, using a custom survey checklist and statistical analyses. The study found that overall customer satisfaction was very high across different age, sex, and life circumstances, while loyalty levels were notably high but showed heightened loyalty among unemployed customers. Significant differences in satisfaction were observed based on age and life circumstance, but not sex, and there was a robust relationship between satisfaction and loyalty.
Views: 0    Rating: 0 Keywords: Customer Satisfaction, Customer Loyalty, Small Eateries, Attitude of Customers, Personnel